Borja Mera
Entrepreneur and founder of Siroko, I have been innovating in technology, e-commerce and fashion for 25 years, leading projects with millions of users around the world.
I’m Borja Mera, a Spanish entrepreneur from Gijón, Asturias, with a career focused on technology and e-commerce. My career in the digital world began at the age of 18, developing music websites when the internet was taking its first steps and the .mp3 format was becoming popular. I self-taught myself about Affiliate marketing, graphic design, web design, programming, marketing, SEM, SEO, website optimization, UX/UI, data analysis, servers, content marketing, e-commerce or Social Media.
I have always sought opportunities in high-growth industries, founding Techpump Solutions. Under my leadership, Techpump came to manage platforms with more than 20 million daily users, consolidating itself as one of the leading companies in various digital sectors in the world.
In addition to my foray into the high-demand content sector, I diversified my business into e-commerce and fashion. I am founder and CEO of Siroko, an Asturian company specialized in sportswear and accessories, with presence in more than 40 countries and in full international expansion. Siroko has gained notoriety thanks to its collaborations and sponsorships, including the sponsorship of the Los Angeles Lakers of California in 2024.
Throughout my career, I have always bet on technology and innovation in every project, focusing on creating high quality products and optimizing the user experience, with deep analytics and data interpretation to make quick and effective decisions.
My ability to adapt to market trends and diversify my business has been key to my business success throughout my 25 years of Internet experience.
Currently, I co-host the podcast En Modo Avión, where I promote the practice of sports and mental health care as fundamental priorities to face the roller coaster of entrepreneurship.