Borja Mera
Entrepreneur and founder of Siroko, has been driving innovation in technology, e-commerce, and fashion for 25 years, leading projects that reach millions of users worldwide.
I am Borja Mera, entrepreneur and founder of Siroko, and I’ve been driving innovation in technology, e-commerce, and fashion for 25 years, leading projects that reach millions of users worldwide. I am a Spanish entrepreneur from Gijón, Asturias, known for my successful career in technology and e-commerce. I began my journey in the digital world at the age of 18, creating music websites during the early days of the internet when the .mp3 format was gaining popularity. A self-taught professional, I mastered various areas such as affiliate marketing, graphic design, web design, programming, marketing, SEM, SEO, website optimization, UX/UI, data analysis, servers, content marketing, e-commerce, and social media.
I ventured into the high-demand content industry by founding Techpump Solutions. Under my leadership, Techpump grew to manage platforms with over 20 million daily users, establishing itself as a global leader in multiple digital sectors. I later expanded my expertise into e-commerce and fashion, further diversifying my business portfolio.
In addition to my foray into the high-demand content sector, I diversified my business into e-commerce and fashion. I am founder and CEO of Siroko, an Asturian company specialized in sportswear and accessories, with presence in more than 40 countries and in full international expansion. Siroko has gained notoriety thanks to its collaborations and sponsorships, including the sponsorship of the Los Angeles Lakers of California in 2024.
As the founder and CEO of Siroko, an Asturian company specializing in sportswear and accessories, I have led the brand to reach over 40 countries and continue expanding internationally. Siroko has earned notable recognition, including a sponsorship deal with the Los Angeles Lakers in 2024.
Throughout my career, I’ve emphasized the critical role of technology and innovation in my projects, always prioritizing the creation of high-quality products. I am committed to optimizing the user experience through in-depth analytics and data interpretation, enabling fast and effective decision-making.
My ability to adapt to market trends and diversify my ventures has been a key driver of my entrepreneurial success over 25 years in the internet industry.
Currently, I co-host the podcast En Modo Avión, where I emphasize the importance of sports and mental health as essential tools for navigating the ups and downs of the entrepreneurial journey.